PROSPECTS AND OPPORTUNITIES
Fridge-freezers will continue to dominate sales
There is a growing preference for larger capacity fridge-freezers in Romania, in place of owning a separate fridge and freezer. This is seen as both optimal for the spatial constraints in consumers’ home and more cost-effective.
Products with innovative features will attract consumers
Consumers are increasingly demanding and are more inclined to extensively research the refrigeration appliances they want to buy. Besides the optimal energy consumption, Romanians are welcoming products with no-frost technology, water dispensers, smart connected features and well-organised compartments.
Future regulations will shape the refrigeration appliances category
EU regulations are set to create major implications for the refrigeration appliances category. The EU will ban freons from 2027, substances which are used on a large scale in refrigeration appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Romania - Category analysis
KEY DATA FINDINGS
Volume declines in refrigeration appliances
Local manufacturers face challenges and focus on efficiency
Beko reaffirms it leadership stance and CSR commitment
Fridge-freezers will continue to dominate sales
Products with innovative features will attract consumers
Future regulations will shape the refrigeration appliances category
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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