COMPETITIVE LANDSCAPE
Liebherr and Gorenje drive premium and freestanding sales
The refrigeration appliances market in Austria is highly concentrated, with the top three players holding a collective share of 54%. In 2025, Liebherr-Hausgeräte Ochsenhausen GmbH led the market with a 21% share, followed by Hisense Gorenje Austria GmbH with 15% and BSH Hausgeräte GmbH with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Austria - Category analysis
KEY DATA FINDINGS
Sustainability, premiumisation, and smart features assist in market recovery
Sustainability, premiumisation, and technological innovation aid growth
Sustainability drives demand for energy-efficient appliances
Premiumisation an important factor assisting refrigeration sales
Appeal for smart functionality and AI assistance boost sales
Sales to continue growing as consumer expenditure on housing and disposable income increases
Energy efficiency, “Right to Repair” and conscious consumption to shape future sales
Liebherr and Gorenje drive premium and freestanding sales
Specialist retailers remain distribution lead through personalised services
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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