PROSPECTS AND OPPORTUNITIES
Positive outlook for the category over the forecast period
Property sales will remain vital for the performance of refrigeration appliances in Austria over the forecast period. Many uncertainties remain, such as the European Central Bank's interest rate policy and Austria's general economic situation.
Electrolux brand has yet to prove its worth to Austrian consumers
The Zanussi brand had a good reputation in the lower price segment for refrigeration appliances among Austrian consumers, a reputation the Electrolux brand must now earn. For property developers, Electrolux will require a very aggressive pricing strategy to regain Zanussi's volume sales shares.
Optimistic outlook for Hisense Gorenje Austria
Hisense Gorenje Austria GmbH is well-positioned to gain further share in refrigeration appliances in Austria. The Gorenje brand has earned a reputation for producing appliances that offer great value for money, appealing to price-conscious consumers while also innovating to attract more discerning customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Austria - Category analysis
KEY DATA FINDINGS
Weak property industry heralds further decline for refrigeration appliances
Hisense Gorenje Austria continues to perform well in 2024
Electrolux replaces Zanussi brand with Electrolux
Positive outlook for the category over the forecast period
Electrolux brand has yet to prove its worth to Austrian consumers
Optimistic outlook for Hisense Gorenje Austria
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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