PROSPECTS AND OPPORTUNITIES
Lack of replacement purchases to impede recovery
The refrigeration appliances category is expected to see a slightly slower rate of decline in volume sales over the forecast period than in the review period. However, recovery growth is not likely to be seen, due to recent strong demand during the COVID-19 period, which has meant that there is little immediate need for new or replacement purchases.
Electric wine coolers/chillers the lone bright spot in volume terms
Electric wine coolers/chillers is expected to be the only refrigeration appliances subcategory to see positive volume growth over the forecast period. The increasing demand for these appliances will be supported by the increasing number of functions being developed to provide enhanced convenience.
Further expansion fo e-commerce expected
Retail e-commerce is expected to overtake hypermarkets and become the second largest distribution channel for refrigeration appliances in volume terms behind appliances and electronics specialists over the forecast period. With limited product availability of refrigeration appliances in hypermarkets and the high levels of convenience and timesaving provided by shopping through retail e-commerce, the latter channel is expected to see dynamic growth until 2029.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Hungary - Category analysis
KEY DATA FINDINGS
Rising prices drive value growth while undermining volumes
Electric wine coolers/chillers puts in relatively strong performance
Growing appreciation of large models
Lack of replacement purchases to impede recovery
Electric wine coolers/chillers the lone bright spot in volume terms
Further expansion fo e-commerce expected
Consumer Appliances in Hungary - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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