The largest local player Sampo Corp will remain the second biggest player in microwaves, attracting new and existing consumers with entry-level products and an extensive distribution and maintenance network across the country. Compared to imported brands, local players will remain focused on launching affordable products and enhancing their distribution network in southern regions.
The leading player Panasonic Taiwan Co Ltd will continue to introduce higher priced models from Japan, offering multifunctional features including roasting, heating, steaming, and baking. The player will leverage its Panasonic Cooking sessions to market its microwaves as multifunctional small cooking appliances.
Retail e-commerce will remain a vital channel for brands in the upcoming period, with more half of volume sales being made online at the start of the forecast period. Bolstered by the pandemic, major online retailers and official online shops will be greatly valued by key players.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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