PROSPECTS AND OPPORTUNITIES
Local brands will deliver affordable products to help build penetration
The largest local player Sampo Corp will remain the second biggest player in microwaves, attracting new and existing consumers with entry-level products and an extensive distribution and maintenance network across the country. Compared to imported brands, local players will remain focused on launching affordable products and enhancing their distribution network in southern regions.
Panasonic to consolidate its leading position in microwaves
The leading player Panasonic Taiwan Co Ltd will continue to introduce higher priced models from Japan, offering multifunctional features including roasting, heating, steaming, and baking. The player will leverage its Panasonic Cooking sessions to market its microwaves as multifunctional small cooking appliances.
Retail e-commerce will remain a vital channel for players
Retail e-commerce will remain a vital channel for brands in the upcoming period, with more half of volume sales being made online at the start of the forecast period. Bolstered by the pandemic, major online retailers and official online shops will be greatly valued by key players.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Taiwan - Category analysis
KEY DATA FINDINGS
Microwaves post stronger current value growth as consumers trade up
Multifunctional products gain appeal among Taiwanese consumers
Microwave sales are increasingly shifting online
Local brands will deliver affordable products to help build penetration
Panasonic to consolidate its leading position in microwaves
Retail e-commerce will remain a vital channel for players
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!