PROSPECTS AND OPPORTUNITIES
Convergence of functionality and health conscious features
Thailand's population are leading increasingly fast-paced and hectic lifestyles, driven by various factors such as rapid urbanisation, increased work demands, and a desire for convenience. These busy lifestyles are leaving people with limited time to prepare elaborate meals and as a result microwaves have become an essential kitchen appliance in some homes, offering a quick and efficient way to heat up pre-cooked or packaged meals.
Smart technology integration and convenience
The forecast period is expected to see an increase in the presence of smart microwaves with Wi-Fi connectivity and app controls. The category is increasingly likely to see features such as remote monitoring of cooking cycles, downloadable recipes and pre-programmed settings for specific dishes, and Integration with smart home systems for voice-controlled operation.
Focus on design and space optimisation
With urbanisation leading to the rise of smaller living spaces, there will be growing demand for compact and sleek microwave designs. Countertop microwaves with a smaller footprint will become more common, while there may be some interest in built-in microwave options for a streamlined kitchen aesthetic, though built-in models are still expected to see decline over the forecast period, albeit at a slower pace than in the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Thailand - Category analysis
KEY DATA FINDINGS
Value focus and potential market shift
Compact countertop models dominate, while built-in format sees decline
Toshiba and Haier set to see further gains
Convergence of functionality and health conscious features
Smart technology integration and convenience
Focus on design and space optimisation
Consumer Appliances in Thailand - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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