PROSPECTS AND OPPORTUNITIES
Convection microwaves to lead sales while smart microwaves expected to win over tech-savvy shoppers
Convection microwaves are expected to continue driving sales, but overall growth is set to slow in retail volume terms over the forecast period. Microwaves are likely to remain a staple in many homes which is attributed to their efficiency, smaller size, faster cooking time, increasing energy efficiency and the reasonable price tag as compared to other cooking appliances.
Manufacturers expected to launch sleeker and more modern designs in the forecast period
Microwaves are becoming more than just functional appliances with manufacturers becoming increasingly focused on introducing designs to that match with or enhance the aesthetics of the kitchen. Sleek and modern designs, stainless steel finishes, and compact sizes are some of the design trends being observed in microwaves in the international market.
New technology and innovation likely to focus on energy efficiency
The future of microwaves in Saudi Arabia (KSA) is likely to involve advancements in technology, energy efficiency, and convenience. Microwaves are expected to continue incorporating advanced features such as smart technology, voice control, and integration with smart home systems.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Microwaves continue to witness positive sales growth in Saudi Arabia with LG leading the way
New models of microwaves increasingly incorporating smart and energy efficient technology
E-commerce driving sales of microwaves
Convection microwaves to lead sales while smart microwaves expected to win over tech-savvy shoppers
Manufacturers expected to launch sleeker and more modern designs in the forecast period
New technology and innovation likely to focus on energy efficiency
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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