Convection microwaves are expected to continue driving sales, but overall growth is set to slow in retail volume terms over the forecast period. Microwaves are likely to remain a staple in many homes which is attributed to their efficiency, smaller size, faster cooking time, increasing energy efficiency and the reasonable price tag as compared to other cooking appliances.
Microwaves are becoming more than just functional appliances with manufacturers becoming increasingly focused on introducing designs to that match with or enhance the aesthetics of the kitchen. Sleek and modern designs, stainless steel finishes, and compact sizes are some of the design trends being observed in microwaves in the international market.
The future of microwaves in Saudi Arabia (KSA) is likely to involve advancements in technology, energy efficiency, and convenience. Microwaves are expected to continue incorporating advanced features such as smart technology, voice control, and integration with smart home systems.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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