Persistent cost of living pressures and higher interest rates will have a negative impact on household disposable income levels, creating lower consumer confidence in the forecast period. Consequently, households will display more caution in their purchasing patterns and evaluate the purchase of appliances with greater care going forward until greater stability is seen in retail prices and households find greater comfort in their financial standing.
Household penetration of microwaves will continue to fall in Sweden amid growing competition from multifunctional ovens. Indeed, retail volume sales will be challenged by the threat from substitution by alternative devices.
The strong household preference for sleek and minimalist designs will prevail over the forecast period. There is a strong desire for appliances to blend in with home interiors, especially kitchen related appliances as the kitchen is the social hub of Swedish homes.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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