PROSPECTS AND OPPORTUNITIES
Uncertain economic outlook will dampen sales of microwaves
Persistent cost of living pressures and higher interest rates will have a negative impact on household disposable income levels, creating lower consumer confidence in the forecast period. Consequently, households will display more caution in their purchasing patterns and evaluate the purchase of appliances with greater care going forward until greater stability is seen in retail prices and households find greater comfort in their financial standing.
Microwaves face threat from multifunctional ovens
Household penetration of microwaves will continue to fall in Sweden amid growing competition from multifunctional ovens. Indeed, retail volume sales will be challenged by the threat from substitution by alternative devices.
Importance of design to prevail
The strong household preference for sleek and minimalist designs will prevail over the forecast period. There is a strong desire for appliances to blend in with home interiors, especially kitchen related appliances as the kitchen is the social hub of Swedish homes.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Sweden - Category analysis
KEY DATA FINDINGS
Microwave sales are under pressure
Design and customisation is of key importance
Multifunctionality is providing sales opportunities
Uncertain economic outlook will dampen sales of microwaves
Microwaves face threat from multifunctional ovens
Importance of design to prevail
Consumer Appliances in Sweden - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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