PROSPECTS AND OPPORTUNITIES
Modern households and lifestyles to spur interest in built-in microwaves
Through the forecast period, overall retail volume sales of microwaves are projected to rebound, albeit only at a marginal rate. The growth in the category is expected to be driven by improving economic conditions and the increasing number of households in the country, underpinned by social and demographic trends, newly constructed homes and those the government has promised to deliver to earthquake victims by 2028.
Energy-efficiency to drive consumer choices as electricity prices rise
Energy-efficiency is set to become an increasingly critical factor in consumers’ decision-making processes over the forecast period. Rising electricity prices continue to exert heavy pressure on household budgets and heighten awareness of environmental issues.
E-commerce is set to increase its challenge to store-based retailing
Appliances and electronics specialists dominated retail volume sales of microwaves in 2024, although e-commerce continued to increase its share. E-commerce witnessed exponential retail volume share growth in light of the restrictions on physical retailing with the outbreak of Coronavirus (COVID-19) pandemic.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Turkey - Category analysis
KEY DATA FINDINGS
Economic and cultural factors undermine the appeal of microwaves
Rising prices of microwaves subdue demand
Competition centres on pricing strategies
Modern households and lifestyles to spur interest in built-in microwaves
Energy-efficiency to drive consumer choices as electricity prices rise
E-commerce is set to increase its challenge to store-based retailing
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!