COMPETITIVE LANDSCAPE
Top brands consolidate share through strategic initiatives
The competitive landscape of microwave in Canada remains concentrated, with the top brands dominating through strategic initiatives. In 2025, Samsung Electronics Canada Inc strengthened its lead with a 26% retail volume share, followed by Whirlpool Canada LP with 17%, and LG Electronics Canada Inc with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Canada - Category analysis
KEY DATA FINDINGS
High penetration and economic caution drive decline in microwaves
Replacement sales drive microwaves amid economic uncertainty
Flexibility and ease of installation favours freestanding microwaves
Convenience and value drive replacement sales amidst economic challenges
Multifunctionality and compact design will become key differentiators in microwaves
Freestanding dominance and value-driven choices
Health-centric features and intuitive controls to shape future
Top brands consolidate share through strategic initiatives
Home products specialists drives distribution with visualisation opportunities
E-commerce growth constrained by consumer preference for in-store experience
LG's and Frigidaire's innovative designs attract consumers
Canadian consumers prioritise convenience and customisation
Consumer Appliances in Canada - Industry Overview
Smart and sustainable innovations drive value amidst volume decline
Manufacturers prioritise sustainability and smart technology
Dynamic performance by heat pumps, supported by government incentives
Smart technology and AI integration enhance appliance value
Smart solutions and sustainability to drive future development
Canadian consumers drive demand for multifunctional appliances
Heat pumps set to remain most dynamic performer
Top brands maintain lead through broad offerings and smart technology
Home products specialists lead major appliance sales
E-commerce gains traction in small appliances
Health and wellness trends drive appliance innovation
LG WashCombo drives laundry convenience with all-in-one design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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