PROSPECTS AND OPPORTUNITIES
Built-in and integrated microwaves could find favour
Built-in microwaves that can be seamlessly integrated into kitchen cabinetry could find favour as consumers increasingly look for sleek and modern kitchen designs. This trend is particularly strong among those renovating their kitchens or building new homes, as they prefer appliances that contribute to a cohesive aesthetic.
Focus on healthy living likely to inform demand for microwaves
With increasing health awareness, consumers are looking for microwaves that offer features promoting healthier cooking methods. For instance, microwaves with steam cooking, low-oil frying, and nutrient-preserving settings are gaining popularity.
Consumers expected to demand an enhanced user experience and intuitive controls
The user experience is becoming a critical factor for manufacturers when designing microwaves. Consumers are looking for microwaves with intuitive controls, easy-to-read displays, and user-friendly interfaces.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Canada - Category analysis
KEY DATA FINDINGS
Consumers focused on sustainability and energy efficiency
Shift towards smart microwaves
Increasing demand for compact and multifunctional microwaves
Built-in and integrated microwaves could find favour
Focus on healthy living likely to inform demand for microwaves
Consumers expected to demand an enhanced user experience and intuitive controls
Consumer Appliances in Canada - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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