Built-in microwaves that can be seamlessly integrated into kitchen cabinetry could find favour as consumers increasingly look for sleek and modern kitchen designs. This trend is particularly strong among those renovating their kitchens or building new homes, as they prefer appliances that contribute to a cohesive aesthetic.
With increasing health awareness, consumers are looking for microwaves that offer features promoting healthier cooking methods. For instance, microwaves with steam cooking, low-oil frying, and nutrient-preserving settings are gaining popularity.
The user experience is becoming a critical factor for manufacturers when designing microwaves. Consumers are looking for microwaves with intuitive controls, easy-to-read displays, and user-friendly interfaces.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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