PROSPECTS AND OPPORTUNITIES
Shift towards multifunctional and smart microwaves
Future demand for microwaves in the United Arab Emirates is set to be driven by multifunctional and smart models. Consumers are increasingly looking for appliances that go beyond simple reheating and defrosting.
Rising preference for compact microwaves among apartment dwellers
With a growing number of consumers living in urban apartments in cities such as Dubai and Abu Dhabi, there is rising demand for compact microwaves that offer multiple functions. These consumers prioritise space-saving designs that do not compromise cooking versatility.
Growth of e-commerce and shifting distribution
The rise of e-commerce in the United Arab Emirates has significantly changed the way consumers purchase microwaves. Online platforms have become a preferred shopping destination for many, offering a wide range of products, competitive pricing, and the convenience of home delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Low growth for built-in microwaves as consumers weigh cost versus benefits
Budget-conscious consumers opt for essential functionality in microwaves
LG and Panasonic maintain strong positions amid intense competition
Shift towards multifunctional and smart microwaves
Rising preference for compact microwaves among apartment dwellers
Growth of e-commerce and shifting distribution
Consumer Appliances in the United Arab Emirates - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Microwaves research and analysis database.
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