PROSPECTS AND OPPORTUNITIES
Microwaves set for growth as economic conditions improve
After rebounding from the disruption caused by the pandemic, which led microwaves to see a slight decline in retail volume terms in the review period, microwaves is expected to see growth in both retail volume and current value terms in Brazil in the forecast period, and see a full return to the 2019 level of sales. This will be driven by the penetration rate of under 50%, and a more positive economic scenario, with a lower basic interest rate likely to be seen, which will favour the retail market.
Global leaders enhance their Brazilian presence
South Korean company LG is set to remain the second player in microwaves in Brazil in retail volume terms in 2024. The company has had a presence in the Brazilian market for nearly 30 years, but at the beginning of 2024 it announced a Memorandum of Understanding with the Paraná state government regarding the construction of its second factory in the country – the first outside the Manaus free trade area.
Urban space constraints likely to influence the size of microwaves
The small amount of space in new apartment units in Brazil is a trend which is likely to impact microwaves moving forward. This will affect mainly the major cities in the country, with new apartment units having more limited space for appliances, and therefore consumers will be looking to minimise the space taken up on countertops.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Brazil - Category analysis
KEY DATA FINDINGS
Microwaves maintains growth in Brazil as inflation eases and the competition intensifies
Microwaves faces challenges from air fryers and commoditisation
Midea’s new factory boosts its presence amidst rising competition in Brazil
Microwaves set for growth as economic conditions improve
Global leaders enhance their Brazilian presence
Urban space constraints likely to influence the size of microwaves
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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