PROSPECTS AND OPPORTUNITIES
Energy efficiency is key for consumers when purchasing microwaves
As sustainability becomes a cornerstone of consumer decisions in Germany, energy-efficient microwaves are expected to dominate the category. German households, facing high energy costs, are increasingly drawn to appliances that minimise power usage without compromising performance.
Smart and connected features will gain share
The integration of smart technologies is rapidly transforming microwaves into connected devices that enhance convenience and functionality. As IoT adoption grows in German households, smart microwaves are becoming essential elements in connected kitchen ecosystems.
Premium design and compact models
In Germany, premium design microwaves are becoming a focal point for consumers seeking appliances that match their modern kitchens. Sleek, minimalist designs, stainless steel finishes, and handle-free options are particularly popular among style-conscious buyers who want a microwave that integrates well into a modern, premium kitchen.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Germany - Category analysis
KEY DATA FINDINGS
Microwaves an established appliance in German kitchens
Multifunctional microwaves become increasingly popular
Competitive landscape features strong representation of established brands
Energy efficiency is key for consumers when purchasing microwaves
Smart and connected features will gain share
Premium design and compact models
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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