PROSPECTS AND OPPORTUNITIES
Microwaves likely to be influenced by the search for energy efficiency and the growing demand for convenience
There is a growing focus on reducing energy usage within the EU and Italy which is likely to increasingly inform purchasing decisions within microwaves. Reduced cooking times could favour microwaves, while units offering smart features that can adjust temperatures and times to increase energy efficiency and improve cooking results could also gain favour.
Appliances will fight for space on kitchen worktops
It is expected that sales of microwaves will continue to decline at a modest pace in retail volume terms over the forecast period. In the years to come, microwaves will likely increasingly face competition from small appliances that do similar functions, such as air fryers.
Frozen food, food delivery and healthier cooking functions key trends to look out for over the forecast period
Despite high inflation and decreasing disposable income Italian consumers continued to show affection towards frozen food towards the end of the review period. Despite eating out more after the pandemic, when at home many consumers appreciate frozen food as it helps them reduce food waste and can simplify their lives.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Italy - Category analysis
KEY DATA FINDINGS
Another tough year for microwaves as consumers continue to face financial pressures
Microwaves no longer a status symbol
Premium microwaves offer special functions to attract demand
Microwaves likely to be influenced by the search for energy efficiency and the growing demand for convenience
Appliances will fight for space on kitchen worktops
Frozen food, food delivery and healthier cooking functions key trends to look out for over the forecast period
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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