PROSPECTS AND OPPORTUNITIES
Microwaves is set to continue to lose ground in the forecast period
The downward trend in microwaves in Vietnam is set to continue, with projected decreases in retail volume sales through the forecast period. The demand for microwaves is maturing fast, with consumers increasingly favouring air fryers that offer reheating and defrosting features.
Enhancing environmental sustainability and the user experience
The performance of microwaves is also expected to continue to be dampened by weak innovation. Microwaves is not seen as an appealing category for investment, due to low and falling overall demand.
More customised or aesthetically-pleasing microwaves on the horizon
In line with sluggish demand and relatively low levels of company activity, retailers are expected to provide less shelf space to microwaves in their stores. Even large specialist retailers, such as Dien May Xanh, are removing microwaves from their shelves in order to display other items.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Vietnam - Category analysis
KEY DATA FINDINGS
Microwaves struggle to retain the interest of consumers and manufacturers
Compact and space-saving designs for flats offer bright spots
Automatic features and multiple cooking modes add some dynamism to the offer
Microwaves is set to continue to lose ground in the forecast period
Enhancing environmental sustainability and the user experience
More customised or aesthetically-pleasing microwaves on the horizon
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!