PROSPECTS AND OPPORTUNITIES
Microwaves facing a challenging future in the Netherlands
Sales of microwaves are expected to continue declining in the Netherlands over the forecast period in retail volume terms. While innovative features and technological advancements might help to stimulate some sales, the overall market is expected to shrink.
Energy efficiency likely to be a focus of new product development
There are expected to be further advancements in terms of the energy efficiency of microwaves, possibly through the adoption of alternative energy sources or enhanced heat distribution techniques. The incorporation of advanced sensors could enable more precise cooking by automatically adjusting settings based on the type and quantity of food.
Players likely to focus on form and function as competition grows from other appliances
In the Netherlands, microwaves are encountering growing competition from small domestic appliances that offer similar functionalities, such as air fryers. This competition extends beyond mere functionality, as consumers are increasingly looking for smaller appliances that can fit more seamlessly into their kitchen and which can save space.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in the Netherlands - Category analysis
KEY DATA FINDINGS
Microwaves continues to benefit from new innovations despite declining sales
Competition heating up in microwaves
Design trends evolving
Microwaves facing a challenging future in the Netherlands
Energy efficiency likely to be a focus of new product development
Players likely to focus on form and function as competition grows from other appliances
Consumer Appliances in the Netherlands - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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