PROSPECTS AND OPPORTUNITIES
Demand for portability and value for money
Retail volume sales of microwaves are expected to continue to rise to exceed the 2021 market size by 2025. Due to the ongoing war in Ukraine and the displacement of many people, there is a significant increase in the demand for compact and portable microwave ovens.
Some traction for more expensive and smart models
When buying microwaves, Ukrainians typically look for basic functionality and affordability. However, smart microwaves continue to gain attention, with these devices able to send push-notifications once a meal is cooked.
Durability rises up the list of priorities
A lot of microwaves are used in challenging conditions outside of traditional kitchens. Therefore, durability and the ability to withstand harsh environments is becoming an important factor when choosing a new microwave.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Ukraine - Category analysis
KEY DATA FINDINGS
Higher demand for basic models
Push-pull preference for microwaves or ovens while freestanding models dominate demand
Looking for energy-efficiency at affordable prices
Demand for portability and value for money
Some traction for more expensive and smart models
Durability rises up the list of priorities
Consumer Appliances in Ukraine - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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