PROSPECTS AND OPPORTUNITIES
Consumer spend priorities leave microwaves on the outside
Retail volume sales of microwaves are expected to continue to decline in the shorter term, before rallying to register strong growth in the latter part of the forecast period. However, growth is derived from a depressed base and the market size is projected to remain well below the 2019 pandemic level at the end of the forecast period.
Substitution threat from ovens
Forecast period retail volume sales are also expected to be challenged by the threat of substitution. Ovens, for example, are increasingly more advanced and versatile, and their functionalities have been developed to include a microwave function.
Singular functionality to limit price increases
Retail selling price growth is expected to be more moderate over the forecast period. Economy and standard models are considered sufficient for the singular functionality or use of microwaves.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Denmark - Category analysis
KEY DATA FINDINGS
Very high household penetration and economic difficulties weaken the demand for microwaves
Customisation to meet more sophisticated consumer demand
Microwaves witness added functionalities
Consumer spend priorities leave microwaves on the outside
Substitution threat from ovens
Singular functionality to limit price increases
Consumer Appliances in Denmark - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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