COMPETITIVE LANDSCAPE
Beko Corp and LG Corp maintain dominance with steady shares
Microwaves in Morocco remains concentrated, with the top two brands, Beko Corp and LG Corp, holding a combined 51% share. In 2025, Beko Corp retained its lead with a 27% share, while LG Corp maintained its second position with a 24% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Morocco - Category analysis
KEY DATA FINDINGS
Energy efficiency boosts microwaves sales growth, despite slow performance
High import taxes and consumer skepticism dampen sales
Freestanding microwaves lead market share
Convenience and customisation set to drive microwave sales
Freestanding microwaves expected to maintain dominance
Local production set to boost growth prospects
Beko Corp and LG Corp maintain dominance with steady shares
Retail offline dominates microwaves sales, driven by hypermarkets and specialist stores
Retail e-commerce gains traction through convenience and competitive pricing
Consumer Appliances in Morocco - Industry Overview
High import taxes and diminished consumer confidence slow consumer appliances’ growth
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
Leading manufacturers maintain market share amidst economic challenges
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
Bosch Maroc exemplifies sustainable innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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