Ongoing cost of living pressures are weakening household spending power, resulting in considered and cautious spending patterns that are affecting sales across consumer appliances. This is likely to adversely affect demand for microwaves during the forecast period.
The rising numbers of single-person and two-person households mean that an increasing proportion of the Norwegian population resides in confined living spaces. With living space being restricted, there is a need for consumer appliances that feature compact designs and/or offer multiple functionalities to optimise the use of limited storage and counter space, as well as providing greater convenience.
Manufacturers’ product innovation strategies are expected to focus on incremental efficacy improvements in order to enhance the core heating functionality of microwaves. An example of this is ceramic-coated interiors.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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