PROSPECTS AND OPPORTUNITIES
Cautious outlook
Ongoing cost of living pressures are weakening household spending power, resulting in considered and cautious spending patterns that are affecting sales across consumer appliances. This is likely to adversely affect demand for microwaves during the forecast period.
Increasing interest in versatility
The rising numbers of single-person and two-person households mean that an increasing proportion of the Norwegian population resides in confined living spaces. With living space being restricted, there is a need for consumer appliances that feature compact designs and/or offer multiple functionalities to optimise the use of limited storage and counter space, as well as providing greater convenience.
Incremental efficacy improvements
Manufacturers’ product innovation strategies are expected to focus on incremental efficacy improvements in order to enhance the core heating functionality of microwaves. An example of this is ceramic-coated interiors.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Norway - Category analysis
KEY DATA FINDINGS
Volume sales decrease
Moderating retail price growth
Growing emphasis on personalisation
Cautious outlook
Increasing interest in versatility
Incremental efficacy improvements
Consumer Appliances in Norway - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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