PROSPECTS AND OPPORTUNITIES
Freestanding microwaves to gradually grow household penetration
The strong retail volume growth projected for microwaves through the forecast period is due to the anticipated performance of freestanding models, with built-in products set to see a fast decrease in demand. Nonetheless, microwaves are becoming more common and seen as a necessary device for everyday use among more and more households in Egypt.
E-commerce is a good fit for economical and compact appliances
As in other categories, e-commerce is expected to continue to develop and grow as a sales channel for microwaves in the forecast period. A microwave is perceived to represent a comparatively low-cost kitchen appliance garnering growing demand and providing a good fit with modern lifestyle trends.
Hectic lifestyles to underpin consumer interest in microwaves
The demand for microwaves is expected to continue to be driven by need for convenience among busy urban consumers. Retail volume sales of microwaves are set to be bolstered by population growth, urbanisation and increasingly hectic lifestyles leaving consumers with less time to cook.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Egypt - Category analysis
KEY DATA FINDINGS
The demand for freestanding microwaves sees a strong recovery amid more stable prices
Discounting and new housing projects spur some interest built-in microwaves
Shifts to larger capacity and inverter microwaves
Freestanding microwaves to gradually grow household penetration
E-commerce is a good fit for economical and compact appliances
Hectic lifestyles to underpin consumer interest in microwaves
Consumer Appliances in Egypt - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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