The strong retail volume growth projected for microwaves through the forecast period is due to the anticipated performance of freestanding models, with built-in products set to see a fast decrease in demand. Nonetheless, microwaves are becoming more common and seen as a necessary device for everyday use among more and more households in Egypt.
As in other categories, e-commerce is expected to continue to develop and grow as a sales channel for microwaves in the forecast period. A microwave is perceived to represent a comparatively low-cost kitchen appliance garnering growing demand and providing a good fit with modern lifestyle trends.
The demand for microwaves is expected to continue to be driven by need for convenience among busy urban consumers. Retail volume sales of microwaves are set to be bolstered by population growth, urbanisation and increasingly hectic lifestyles leaving consumers with less time to cook.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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