High-tech models are likely to see high levels of consumer interest in the forecast period as consumers are very attracted to home appliances that offer some kind of novel technology. As a result, consumers will continue to be interested in this type of microwave although they are likely to wait until they really need one before they replace an old model.
In September 2022, Israel removed the requirement for inspections by the Standards Institute of Israel when importing household and electrical products. Importers can now self-declare compliance with EU regulations, cutting costs and expanding product options.
Electra Consumer Products is expected to continue leading microwaves over the forecast period with its leading Sauter brand. However, strong competition is anticipated between the other major brands in the category.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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