PROSPECTS AND OPPORTUNITIES
High-tech models to be valued by consumers
High-tech models are likely to see high levels of consumer interest in the forecast period as consumers are very attracted to home appliances that offer some kind of novel technology. As a result, consumers will continue to be interested in this type of microwave although they are likely to wait until they really need one before they replace an old model.
Import reform law not expected to have much impact over 2025
In September 2022, Israel removed the requirement for inspections by the Standards Institute of Israel when importing household and electrical products. Importers can now self-declare compliance with EU regulations, cutting costs and expanding product options.
Working from home and hybrid working favours use of microwaves
Electra Consumer Products is expected to continue leading microwaves over the forecast period with its leading Sauter brand. However, strong competition is anticipated between the other major brands in the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Israel - Category analysis
KEY DATA FINDINGS
Energy efficiency and enhanced cooking methods to remain key
Replacement appliances take the lion’s share of sales in 2024
Home cooking remains very popular
High-tech models to be valued by consumers
Import reform law not expected to have much impact over 2025
Working from home and hybrid working favours use of microwaves
Consumer Appliances in Israel - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Microwaves research and analysis database.
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