PROSPECTS AND OPPORTUNITIES
Intelligence and multifunctionality will be increasingly important in microwaves
Microwaves in China is expected to continue to see a slow and stable decline in retail volume terms in the forecast period. The main opportunities for growth will be product intelligence and multifunctionality.
However, simplicity may appeal to some consumers
Although an increasing number of consumers are expected to look for smart microwaves, there is another consumer group which instead of pursuing greater intelligence and multifunctionality, is likely to look for simple, affordable, and durable models. This may be seen as an alternative viable survival strategy for manufacturers of microwaves in China.
Personalised designs to meet consumers’ aesthetic needs
Another important factor driving sales of microwaves is expected to be personalised design, such as the popularity of retro styles. As consumers’ pursuit of quality of life escalates, the designers of microwaves will pay more attention to consumer preferences and aesthetic trends when it comes to the exterior.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in China - Category analysis
KEY DATA FINDINGS
Microwaves continues to experience competition and price sensitivity
Shifts in consumption patterns and product premiumisation
Microwaves dominated by Midea and Galanz
Intelligence and multifunctionality will be increasingly important in microwaves
However, simplicity may appeal to some consumers
Personalised designs to meet consumers’ aesthetic needs
Consumer Appliances in China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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