PROSPECTS AND OPPORTUNITIES
Sluggish growth expected
The microwaves category is expected to see very slow growth over the forecast period, mainly driven by economic improvement and consumers being attracted to more functionalities. The strong health and wellness trend presents a potential challenge to the development of microwaves, as consumers display growing interest in preparing healthy meals.
Appliances and electronics specialists to remain the most important distribution channel
Almost half of the total volume sales of retail channels are expected to be generated by electronics and appliances specialists, with these retailers set to gain ground over the forecast period. Sales in this channel will benefit from the rising number of outlets nationwide, a professional approach, wide product availability, and the strong promotion of products, with regular discounts.
Focus on saving space
Space saving will become an increasingly important factor in consumers’ purchasing decisions when choosing microwaves in the forecast period. With the typical modern urban kitchen offering limited countertop and storage space, compact and smaller products will grow in popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Hungary - Category analysis
KEY DATA FINDINGS
Microwaves less affected by high rates of inflation than other major appliances
Freestanding models remain most popular
Fast Hungary continues to gain share
Sluggish growth expected
Appliances and electronics specialists to remain the most important distribution channel
Focus on saving space
Consumer Appliances in Hungary - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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