PROSPECTS AND OPPORTUNITIES
E-commerce set for further growth
Appliances and electronics specialists is likely to remain the dominant distribution channel for microwaves in Singapore with these stores typically carrying a range of different products and brands from which consumers can choose the best product to meet their needs. Many consumers still prefer to shop in-person for major appliances, partly to avoid high shipping costs, but also to avail themselves of the advice of trained sales staff.
Health-conscious and eco-friendly features could help players to attract consumers
Introducing microwaves with features that promote healthier cooking methods, such as steam cooking and air frying capabilities, could help players to appeal to health-conscious consumers seeking convenient yet nutritious meal preparation options. Smart features such as recommended cooking functions or recipe ideas could also help to win over more consumers.
Freestanding models likely to remain the popular choice
The cost-effectiveness of freestanding microwaves is an influential factor contributing to their dominance in the category. While Singapore is known for its affluence, cost-consciousness remains a significant consideration for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Singapore - Category analysis
KEY DATA FINDINGS
Compact and multifunctional designs proving popular
Energy efficiency a growing consideration for microwaves
Smart and convection microwaves attract attention
E-commerce set for further growth
Health-conscious and eco-friendly features could help players to attract consumers
Freestanding models likely to remain the popular choice
Consumer Appliances in Singapore - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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