PROSPECTS AND OPPORTUNITIES
Reliance on food deliveries services a persistent threat to category
Consumers increasingly enjoy the convenience of having food delivered to their doorstep with platforms such as Foodpanda, GrabFood, ShopeeFood, AirAsia Food, bekal by Foodpanda (delivery of halal food only), dahmakan, and DeliverEat all thriving. This growing demand for food delivery services is likely to continue presenting challenges and opportunities for the growth of microwaves.
Young consumers’ food preparation habits to aid category growth
Younger Malaysians are increasing looking for convenience and hassle-free appliances which should benefit sales of microwaves moving forward. According to Euromonitor’s Voice of the Consumer Lifestyle survey over 41% of respondents stated that they reheated or prepared a ready meal every week, which points towards a potentially healthy target audience for sales of microwaves.
Air fryers present a significant threat to microwaves
The push for microwaves with multifunctional capabilities is gaining momentum as they cater to health-conscious consumers and those seeking quicker cooking options that preserve nutrients. Despite this, the rise of light fryers (air fryers) could pose a competitive threat to microwaves, with these products offering desirable features at a lower price point.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Malaysia - Category analysis
KEY DATA FINDINGS
Cautiously optimistic property market provides a welcome boost to microwaves
Misconceptions hamper the growth of microwaves while purchasing decisions influenced by rising energy costs
E-commerce sales on the rise but physical stores remain dominant
Reliance on food deliveries services a persistent threat to category
Young consumers’ food preparation habits to aid category growth
Air fryers present a significant threat to microwaves
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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