Sales of microwaves are expected to see further strong growth in the forecast period, driven by urbanisation and increasingly busy lifestyles. Microwaves’ replacement cycle is also relatively short, at around five years, and is expected to be lower as consumers increase their usage.
E-commerce is a more convenient channel for purchasing microwaves than it is for larger cooking appliances. Consumers often use online platforms to compare products, prices, and read peer reviews, which are very helpful in deciding which brand and model to purchase.
A balance between affordability and innovation is important to gain market share in the microwaves category. This is how Chinese brands such as Midea and Elba have been approaching the microwaves category in the Philippines.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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