PROSPECTS AND OPPORTUNITIES
Future growth in demand for microwaves will be driven by urbanisation and desire for convenience
In the forecast period demand for microwaves is expected to continue rising, particularly in urban areas, with a dynamic retail volume CAGR anticipated. The younger generation, who often prioritise speed and convenience in their daily routine, is a key target market for manufacturers of microwaves.
Educational campaigns likely to be crucial for expanding the penetration of microwaves
Education is expected to play a vital role in expanding the penetration of microwaves and driving sales in Indonesia in the forecast period. Leading brands are expected to ramp up their marketing campaigns to build consumer awareness and understanding of their products.
The intensifying competition will drive innovation in microwaves in Indonesia
Growing competition is expected to push manufacturers of microwaves to invest heavily in innovation during the forecast period. To meet the evolving demands of consumers, companies are likely to focus on providing multifunctionality, convenience, and value in their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Indonesia - Category analysis
KEY DATA FINDINGS
Urbanisation and busy lifestyles fuel dynamic growth for microwaves
Rising demand for multifunctional microwaves in Indonesia
Sharp leads microwaves amidst rising competition
Future growth in demand for microwaves will be driven by urbanisation and desire for convenience
Educational campaigns likely to be crucial for expanding the penetration of microwaves
The intensifying competition will drive innovation in microwaves in Indonesia
Consumer Appliances in Indonesia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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