In the forecast period demand for microwaves is expected to continue rising, particularly in urban areas, with a dynamic retail volume CAGR anticipated. The younger generation, who often prioritise speed and convenience in their daily routine, is a key target market for manufacturers of microwaves.
Education is expected to play a vital role in expanding the penetration of microwaves and driving sales in Indonesia in the forecast period. Leading brands are expected to ramp up their marketing campaigns to build consumer awareness and understanding of their products.
Growing competition is expected to push manufacturers of microwaves to invest heavily in innovation during the forecast period. To meet the evolving demands of consumers, companies are likely to focus on providing multifunctionality, convenience, and value in their products.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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