PROSPECTS AND OPPORTUNITIES
Increasing need for microwaves within offices and schools will drive growth in the future
The growing number of businesses, such as banks, schools, hotels and restaurants are expected to drive volume growth of microwaves over the forecast period. Organisations are keen to give their employees access to kitchen appliances that help them prepare and serve food.
New features such as smart technology will gain popularity
With an upswing in consumer disposable incomes, heightened enthusiasm is expected for innovative products. Smart microwaves with inverter technology will see moderate growth in the forecast period.
Higher disposable income and convenience foods will fuel demand for microwaves
In addition to economic recovery, the new minimum wage recently signed into Nigerian law will lead to higher levels of disposable income among lower-income groups. Such a change in policy should support volume growth of microwaves over the forecast period, together with more women coming into the workforce.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Nigeria - Category analysis
KEY DATA FINDINGS
Microwave use rises amid rising household costs and scarcity of cooking gas
Microwaves help to reduce food waste and economise
Higher need for microwaves in schools and offices
Increasing need for microwaves within offices and schools will drive growth in the future
New features such as smart technology will gain popularity
Higher disposable income and convenience foods will fuel demand for microwaves
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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