PROSPECTS AND OPPORTUNITIES
Change in consumer habits might affect volumes
As consumers become increasingly health-conscious, they are focusing on improving their lifestyles, with food playing a central role in this transformation. The growing popularity of healthy eating is driving demand for appliances that support this goal, such as air fryers, grills, and steamers.
Built-in microwaves expected to outperform freestanding models
Freestanding microwaves will continue to account for most sales of microwaves over the forecast period with these products being more flexible and more affordable while there are also far more options available in the market. Despite this, built-in microwaves is projected to experience stronger growth in retail volume terms.
E-commerce is expected to see stronger growth over the forecast period backed by the success of Amazon and other e-commerce marketplaces
Despite the stagnation in the retail e-commerce channel over the final two years of the review period, this trend is expected to shift during the forecast period, with a return to steady, albeit slow, growth. This growth is anticipated to be particularly evident in freestanding microwaves, which continue to dominate the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Spain - Category analysis
KEY DATA FINDINGS
Microwaves bounce back thanks to their affordability and convenience
Combination microwaves continue to dominate the category as consumers demand multifunctional appliances
Competition remains fierce as new and existing players continue to invest in innovation and new product development
Change in consumer habits might affect volumes
Built-in microwaves expected to outperform freestanding models
E-commerce is expected to see stronger growth over the forecast period backed by the success of Amazon and other e-commerce marketplaces
Consumer Appliances in Spain - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Microwaves research and analysis database.
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