The stagnation being seen in microwaves could present opportunities for new or existing players to develop innovative products. Consumers are seeking efficient and modern products, but brands have failed to innovate and offer attractive models and this has led to a lack of differentiation.
Microwaves have been a kitchen staple in many Colombian homes for decades. However, they are seen as lacking innovation and having limited functionality.
While new product development and marketing could be important in encouraging more people to buy microwaves, it is still expected that price will remain one of the motivations. Therefore, players will likely employ aggressive pricing strategies and promotions to push sales, while they could also adopt new marketing approaches such as an increased focus on digital marketing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!