PROSPECTS AND OPPORTUNITIES
Category maturity likely to remain an obstacle to growth
Microwaves is expected to see a modest recovery over the forecast period in retail volume terms, backed by an anticipated improvement in the economy and the housing market. Despite this, sales are not expected to recover to pre-pandemic levels.
Built-in microwaves seen to have stronger growth potential but freestanding models will remain on top
Built-in microwaves is expected to be the most dynamic category within microwaves over the forecast period. This is based on the growing preference for built-in kitchens which provide sleeker and minimalist designs, with microwaves often seen as unattractive appliances that many people would rather hide away.
Microwaves expected to face increasing competition from substitutes
Microwaves is expected to face increasing competition from air fryers that also have a reheating function. Air fryers are becoming particularly popular with students and single-person households as they are able to combine the functionality of an oven with the convenience of microwaves, while also delivering on taste and being healthier than some other forms of cooking, such as deep fat fryers.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in France - Category analysis
KEY DATA FINDINGS
Sales of microwaves decline in 2024 as the category suffers from signs of maturity and a deflated housing market
Microwaves still seen as a convenient appliance to keep in the home but a lack of innovation is limiting the category’s progress
Appliances and electronics specialists and e-commerce the big winners in 2024 as consumers go in search of the best value options
Category maturity likely to remain an obstacle to growth
Built-in microwaves seen to have stronger growth potential but freestanding models will remain on top
Microwaves expected to face increasing competition from substitutes
Consumer Appliances in France - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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