Microwaves is expected to see a modest recovery over the forecast period in retail volume terms, backed by an anticipated improvement in the economy and the housing market. Despite this, sales are not expected to recover to pre-pandemic levels.
Built-in microwaves is expected to be the most dynamic category within microwaves over the forecast period. This is based on the growing preference for built-in kitchens which provide sleeker and minimalist designs, with microwaves often seen as unattractive appliances that many people would rather hide away.
Microwaves is expected to face increasing competition from air fryers that also have a reheating function. Air fryers are becoming particularly popular with students and single-person households as they are able to combine the functionality of an oven with the convenience of microwaves, while also delivering on taste and being healthier than some other forms of cooking, such as deep fat fryers.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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