PROSPECTS AND OPPORTUNITIES
Health and convenience will drive appeal of microwaves
As health-conscious cooking becomes more prevalent in Poland, manufacturers will likely introduce microwaves with features that support healthier meal preparation, such as steaming, air frying, and precise temperature controls for nutrient preservation. The development of pre-prepared food in Poland will also have a significant impact on volume sales of microwaves.
Smaller households to fuel demand for multifunctional microwaves
There is a growing consumer preference for multifunctional microwaves that combine convection, grilling, and microwaving capabilities. In most cases, microwaves are the consumer appliances that are perceived as ideal for heating up the meals that these companies generally provide.
Innovation likely to remain a key marketing tool for attracting the attention of consumers
While microwaves is not a category of consumer appliances that has traditionally been known for high levels of innovation, the forecast period is expected to see new models being launched in the category, especially new built-in models with advanced features and functions that maximise the convenience that the appliances represent. Built-in microwaves are designed to be integrated into kitchen cabinets or wall units, which helps save valuable countertop space.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Poland - Category analysis
KEY DATA FINDINGS
Limited volume growth in microwaves
Built-in microwaves outpace standard models
Multifunctional trends are notable in microwaves
Health and convenience will drive appeal of microwaves
Smaller households to fuel demand for multifunctional microwaves
Innovation likely to remain a key marketing tool for attracting the attention of consumers
Consumer Appliances in Poland - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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