PROSPECTS AND OPPORTUNITIES
The penetration of multifunctional models is set to increase
Models that offer a wide variety of features, including air frying, were subject to very limited availability and carry high retail selling prices. Thus, their market share was very low at the end of the review period.
Competition with air fryers is expected to remain fierce
Although the category is evolving, with trends focused on compact designs, multifunctional and versatile models, health-conscious features and energy-efficiency, the competition with air fryers is set to be fierce. Given the surge in the demand towards the end of the review period, retail volume growth is expected to slow down in air fryers.
Premium models with advanced features to pique the interest of consumers of microwaves
Retail value (constant 2024 prices) sales are projected to grow faster than retail volume sales in microwaves over the forecast period, as the penetration of entry-level economy microwaves is in decline. Entry-level microwaves are expected to continue to be substituted by air fryers.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Greece - Category analysis
KEY DATA FINDINGS
Multifunctional models drive growth
Built-in microwave penetration is on the rise
Surge in air fryers is an obstacle to entry-level microwaves
The penetration of multifunctional models is set to increase
Competition with air fryers is expected to remain fierce
Premium models with advanced features to pique the interest of consumers of microwaves
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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