PROSPECTS AND OPPORTUNITIES
Microwaves set to see volumes struggle
Microwaves is forecast to record a relatively flat performance in volume terms in the forecast period overall. Growth is expected to be hampered by the fact that ovens and air fryers also compete in this space.
Increasing competition from air fryers to lead to stronger focus on multi-functionality
Consumers are likely to continue to demand multi-functionality in microwaves in the forecast period. Models with multiple functions are perceived to save on costs, as well as offering the convenience of using only one appliance instead of several, which appeals to busy modern consumers.
Technical improvements and higher efficacy
The more recent models of microwaves focus on enhancing the products’ core functionality. Ceramic-coated interiors of a microwave ensure resistance to scratches and prevent the transfer of smells from one food to another.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in the Czech Republic - Category analysis
KEY DATA FINDINGS
Demand starts to show signs of recovery
Consumers prefer simple microwaves positioned at lower end of price spectrum
Prices remaining on low side due to excess inventory
Microwaves set to see volumes struggle
Increasing competition from air fryers to lead to stronger focus on multi-functionality
Technical improvements and higher efficacy
Consumer Appliances in the Czech Republic - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Microwaves research and analysis database.
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