COMPETITIVE LANDSCAPE
Gorenje remains the leading player
In 2025, Gorenje continued to lead the Czech microwaves market, holding an 11% volume share. The company is closely followed by Fast, which also holds 11% volume share, benefiting from the shift towards budget-friendly models, which has boosted demand for its proprietary Philco brand among price-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in the Czech Republic - Category analysis
KEY DATA FINDINGS
Demand for microwaves affected by momentum in multi-functional appliances
Consumers are opting for entry-level microwaves
Multi-functionality and compact microwaves are gaining traction in urban areas
Inverter technology gains traction for energy efficiency
Consumers to continue demanding multi-functionality and convenience
Innovation set to be centred on added functionality and convenience
Sustainability will remain an important demand feature
Gorenje remains the leading player
E-commerce dominates sales of microwaves with competitive pricing
Consumer Appliances in the Czech Republic - Industry Overview
Consumers appliances posts modest growth despite eased inflation
Aggressive pricing and consolidation erode profitability
Smart and AI-powered features drive innovation across the market
Regulation drives expansion in sustainable offerings
Consumer appliances market to recover with modest growth
E-commerce will continue driving category growth
Private label strengthens its position in a challenging market
Retail e-commerce drives sales across most categories
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!