Microwaves is forecast to record a relatively flat performance in volume terms in the forecast period overall. Growth is expected to be hampered by the fact that ovens and air fryers also compete in this space.
Consumers are likely to continue to demand multi-functionality in microwaves in the forecast period. Models with multiple functions are perceived to save on costs, as well as offering the convenience of using only one appliance instead of several, which appeals to busy modern consumers.
The more recent models of microwaves focus on enhancing the products’ core functionality. Ceramic-coated interiors of a microwave ensure resistance to scratches and prevent the transfer of smells from one food to another.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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