COMPETITIVE LANDSCAPE
Oligopoly among four major brands
Microwaves is an oligopoly in Japan, with Toshiba, Panasonic, Sharp, and Hitachi each holding double-digit market shares and together accounting for over 60% of the total. These brands are well-known and associated with high quality, having continuously competed and improved their product features over many years.
Zojirushi enters microwaves with differentiated features
Zojirushi entered microwaves in 2022, positioning itself as a challenger in a space dominated by the top four brands. Despite being a newcomer, it has already introduced fresh innovations, such as seamless switching between microwave and grill functions, and a mechanism that slightly elevates the dish from the bottom.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Japan - Category analysis
EY DATA FINDINGS
Stable demand for microwaves
Aladdin reinvents the microwave with retro compact charm
Compact convenience combining toasting and microwaving in one
Single-function microwaves can still offer sophistication
Slow wage growth could impede expansion of microwaves
From big families to solo living: how appliance needs shifted
Oligopoly among four major brands
Zojirushi enters microwaves with differentiated features
Appliances and electronics specialists remains a crucial sales channel
Retail e-commerce continues to grow
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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