PROSPECTS AND OPPORTUNITIES
Microwaves to remain essential as frozen foods gain popularity
Microwaves is expected to maintain fairly stable retail volume sales in Japan in the forecast period, with just a slight decline anticipated. A microwave is still seen by many households as an essential kitchen appliance.
Freestanding microwaves will continue to dominate, as built-in options struggle in Japan
In Japan, microwaves is overwhelmingly dominated by freestanding microwaves, with sales of built-in models remaining negligible. The culture of built-in appliances has not taken root in the country, and aside from hobs and dishwashers, which kitchen manufacturers have successfully integrated into system kitchens, there is little tradition of built-in microwaves, home laundry appliances, or refrigeration appliances.
Players may have difficulty differentiating
With brands intensively competing for share and offering many of the same features, and indeed some consumers moving away from too many features, there is no outstanding brand with a particular function or benefit that can clearly attract consumers. Most brands can perform the same tasks as most others, at a high level, as a result of cumulative enhancements through a long period of competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Japan - Category analysis
KEY DATA FINDINGS
Rising costs and stagnant wages challenge microwaves in Japan
Demand for microwaves shifts focus to simplicity and practicality
Four brands in strong competition at the top
Microwaves to remain essential as frozen foods gain popularity
Freestanding microwaves will continue to dominate, as built-in options struggle in Japan
Players may have difficulty differentiating
Consumer Appliances in Japan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Microwaves research and analysis database.
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