PROSPECTS AND OPPORTUNITIES
Gloomy outlook on the horizon for microwaves
Over the forecast period, microwaves will continue to see negative sales as they will face further competition from products like multifunctional ovens and air fryers. In addition, the growing penetration of food deliveries will also further decrease the demand for microwaves.
Discounting will remain the norm in microwaves
Consumers will maintain a cautious approach to spending in the first half of the forecast period, and they will wait until their favourite product goes on promotion. Discounting will remain a key strategy in microwaves, especially in the context of the growing presence of electronics and appliances smart discounters, such as Flanco.
Ongoing premiumisation is imperative to compete against alternatives
Similar with most of the consumer appliances categories, premiumisation will be an increasingly evident trend in microwaves. Modern, sophisticated designs will attract more consumers, while ergonomics, multiple features and convenience will be in demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Romania - Category analysis
KEY DATA FINDINGS
Romanians are more likely to use credit solutions when buying microwaves
Microwaves face competition from other categories
Built-in microwaves perform better
Gloomy outlook on the horizon for microwaves
Discounting will remain the norm in microwaves
Ongoing premiumisation is imperative to compete against alternatives
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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