Over the forecast period, India’s favourable digital ecosystem of increasing smartphone and mobile internet penetration is set to result in a rising number of tech-savvy consumers, especially in urban areas. This factor, combined with an expanding working population, is expected to support the growing adoption of smart microwaves, especially by those with relatively hectic lifestyle seeking better convenience in form of remote access control and recipe advice.
Traditionally, Indian cooking habits rarely include frequent baking or roasting, but rely heavily on stir-frying and cooking directly over a flame. However, the inclination towards eating different hot foods has persisted, with increasing interest in international cuisine.
Similar to large cooking appliances, sales of built-in microwaves are set to remain limited in India, due to the challenge of low consumer awareness, lack of affordability, and the structure of local kitchens. Most Indian kitchens are not suited to installing built-in appliances, which results in the stronger preference for freestanding models that can be easily moved and adjusted as and when needed.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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