PROSPECTS AND OPPORTUNITIES
Connected microwaves set to see gradual growth, driven by smart homes
Over the forecast period, India’s favourable digital ecosystem of increasing smartphone and mobile internet penetration is set to result in a rising number of tech-savvy consumers, especially in urban areas. This factor, combined with an expanding working population, is expected to support the growing adoption of smart microwaves, especially by those with relatively hectic lifestyle seeking better convenience in form of remote access control and recipe advice.
Innovation and localisation to support sales over the forecast period
Traditionally, Indian cooking habits rarely include frequent baking or roasting, but rely heavily on stir-frying and cooking directly over a flame. However, the inclination towards eating different hot foods has persisted, with increasing interest in international cuisine.
Sales of built-in microwaves set to remain negligible
Similar to large cooking appliances, sales of built-in microwaves are set to remain limited in India, due to the challenge of low consumer awareness, lack of affordability, and the structure of local kitchens. Most Indian kitchens are not suited to installing built-in appliances, which results in the stronger preference for freestanding models that can be easily moved and adjusted as and when needed.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in India - Category analysis
KEY DATA FINDINGS
Local cooking habits and competition from substitutes limit demand for microwaves
Omnichannel approach becomes increasingly important to driving sales
LG Electronics strengthens lead, driven by wider reach and local production
Connected microwaves set to see gradual growth, driven by smart homes
Innovation and localisation to support sales over the forecast period
Sales of built-in microwaves set to remain negligible
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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