PROSPECTS AND OPPORTUNITIES
Real estate expansion to support modest growth
The microwaves category is expected to see modest retail volume growth over the forecast period. The category’s expansion will be supported by the continued expansion of the real estate market in the country, combined with the fact that such products will continue to be viewed as staples in most local households.
Midea threatens all players
Positioning itself as offering consumers good quality products at low prices, Midea is intensifying competition in the local microwaves category, and pushing down prices as it gains an increasing amount of consumer attention. The player’s capacity to compete in terms of price is likely to be enhanced by the construction of a factory in Brazil, which has the potential to serve as a nearshoring spot and decrease import costs to Chile, while also shortening its delivery times.
Open kitchen concept to drive design choice
Even though price is paramount in the purchasing decisions of Chilean consumers, the increase in the number of smaller apartment units being sold and the increasingly prominent concept of open kitchens might continue to influence the visual aspect of microwaves. With kitchen spaces now being more visible, consumers are likely to pay greater attention to the aesthetic qualities of products such as microwaves and look for appliances that can match the decor of their apartments, aiming to match brands and colours.
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Overview:
Understand the latest market trends and future growth opportunities for the Microwaves industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Microwaves in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Microwaves in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Microwaves in Chile - Category analysis
KEY DATA FINDINGS
With less differentiation, private labels continue their rise
Practical designs seduce consumers
Air fryers menace microwaves as a practical solution
Real estate expansion to support modest growth
Midea threatens all players
Open kitchen concept to drive design choice
Consumer Appliances in Chile - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Microwaves
- Built-in Microwaves
- Freestanding Microwaves
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
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This report originates from Passport, our Microwaves research and analysis database.
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