PROSPECTS AND OPPORTUNITIES
Panasonic and Philips lead the category
Panasonic Taiwan Co Ltd and Philips Taiwan Ltd will remain the key players in food preparation appliances over the forecast period. Panasonic has been focused on pushing its blenders in recent years with several portable products launched to meet the needs of younger consumers who often seek portable appliances.
Imported brands differentiate themselves from local alternatives through innovation
International brands such as Vitamix and Cuisinart will continue to introduce new models over the forecast period. Cuisinart introduced more rechargeable food preparation appliances in 2023-2024.
Smaller brands increase their brand visibility through social media marketing
In baby food processors, brands are keen to foster partnerships with online and social media influencers that have newborn babies. Group promotional activities are commonly used to grow sales in food preparation appliances with Instagram and Facebook both leveraged to run these initiatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Lack of product innovation limits sales potential
Demands vary between different demographics in Taiwan
Mixers demonstrate solid volume growth buoyed by promotions
Panasonic and Philips lead the category
Imported brands differentiate themselves from local alternatives through innovation
Smaller brands increase their brand visibility through social media marketing
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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