COMPETITIVE LANDSCAPE
Top brands maintain leadership through innovation and trust
The competitive landscape in food preparation appliances in the US in 2025 remained relatively fragmented, although the top five companies held significant shares. Hamilton Beach Brands Inc led with a 21% retail volume share, followed by Newell Brands Inc, Conair Corp, and Spectrum Brands Holdings Inc, each holding a 12% share, and Whirlpool Corp at 7%.
Bella boosts brand visibility with innovative compact kitchenware
Emerging players are performing well in food preparation appliances by aligning their products with the consumer values of innovation, style and practicality. Bella is a notable example, having launched its Fits Anywhere kitchenware system in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in the US - Category analysis
KEY DATA FINDINGS
Demand for multifunctional appliances fuels steady growth
Consumers demand formats that support simplified and healthier home cooking
Multifunctional features and innovation drive sales and growth for blenders
Convenience and healthier cooking to shape future innovation
Kitchen robots challenge traditional appliances with automation
Polarisation as the budget and premium segments expand simultaneously
Top brands maintain leadership through innovation and trust
Bella boosts brand visibility with innovative compact kitchenware
Retail e-commerce drives sales with convenience and competitive pricing
Hypermarkets and warehouse clubs remain notable offline channels
Vitamix’s Ascent X combines performance with smart features
New KitchenAid blender enhances control and supports healthier meal preparation
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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