PROSPECTS AND OPPORTUNITIES
Solid recovery in demand expected from 2025
Consumer confidence and purchasing power in Argentina have recently started to pick up amidst a sustained reduction in inflation and signs of improvement in other macroeconomic indicators. This is expected to fuel a robust return to volume growth for food preparation appliances in 2025, with sales likely to come close to 2023 levels by the end of the year.
Blenders and juice extractors best placed to profit from healthy eating trend
The growing adoption of healthier eating habits in Argentina will remain an important driver of demand for food preparation appliances over the forecast period. Recently reinforced by concerns surrounding the pandemic, a key aspect of this trend is the increasing willingness of consumers to put greater time and effort into making more nutritious meals, snacks and drinks with fresh ingredients.
Competitive threat from kitchen robots should be limited by high unit prices
Volume growth potential for food preparation appliances over the forecast period could be tempered somewhat by increasing competition from so-called kitchen robots. These are multifunctional small cooking appliances that also incorporate the capacity to prepare certain types of ingredients using the same techniques as blenders, food processors, mixers, grinders etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Argentina - Category analysis
KEY DATA FINDINGS
Food preparation appliances weathers economic storm better than most categories
Rising interest in cooking remains a key demand driver
New San retains lead as Philips continues to lose ground
Solid recovery in demand expected from 2025
Blenders and juice extractors best placed to profit from healthy eating trend
Competitive threat from kitchen robots should be limited by high unit prices
Consumer Appliances in Argentina - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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