PROSPECTS AND OPPORTUNITIES
Stronger economy and rising minimum wage is set to bolster sales
Anticipated economic recovery and the rise in the minimum wage is poised to bolster the demand for food preparation appliances over the forecast period. As consumer purchasing power improves, there will be an expected resurgence in the purchase of appliances that offer convenience, catering to the demands of busy lifestyles.
New brands to launch in the forecast period
The number of new entrants into this category is expected to increase over the forecast period with price competition leading to a reduction in average prices thus supporting volume sales growth. Brands middle and upper-income consumers typically prefer include Kenwood and Binatone, while lower-income households have growing choices such as Rite-Tek and Qasa.
Health and wellness trend to boost sales
The pursuit of healthier lifestyles will boost volume sales of food preparation appliances over the forecast period, with consumers seeking devices that can be used to make a variety of dishes. In addition to blenders, mixers, juice extractors, and food processors are projected to witness increased demand from consumers engaged in home preparation of smoothies and milkshakes.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
Rising health awareness boosts demand for some food preparation appliances
Digital advertising is helping spread awareness of food preparation appliances
Established brands continue to lead the category
Stronger economy and rising minimum wage is set to bolster sales
New brands to launch in the forecast period
Health and wellness trend to boost sales
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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