COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and trust
The food preparation appliances market in South Africa is relatively concentrated, with the top brands holding significant shares. In 2025, Kenwood maintained its leadership with a 31% retail volume share, followed by Home of Living Brands with 23%.
No significant mergers or acquisitions in 2025
There were no notable mergers or acquisitions in the food preparation appliances market in South Africa in 2025, nor are any currently anticipated for 2026. This stability in the competitive landscape suggests that companies are focusing on product innovation and marketing strategies to maintain or gain market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Increasing preference for home cooking helps drive sales
More home cooking helps boost sales of food preparation appliances
Multi-functionality and compact design boost value sales
Mixers remains the largest category
Consumers will drive demand for multi-functional appliances
Mixers will maintain the largest share
Digitalisation and health trends will shape future demand
Leading brands maintain dominance through innovation and trust
No significant mergers or acquisitions in 2025
Offline retail dominates through hypermarkets and specialists
E-commerce gains traction with omnichannel strategies
No new retail concepts or collaborations emerge in 2026
Kenwood and Nutribullet drive innovation with multi-functional designs
Influencers and social media boost sales of food preparation appliances
Leading brands maintain dominance through innovation and trust
Consumer Appliances in South Africa - Industry Overview
Smart technology, energy-efficient products and rising urbanisation to drive sales
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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