PROSPECTS AND OPPORTUNITIES
Steady growth expected over the forecast period
With Romanians wanting to spend less time in the kitchen, food preparation appliances will continue to grow at a fast pace over the forecast period. These devices will continue to be regarded as time-saving and modern by Romanians.
Food processors have the most optimistic prospects
Food processors is set to remain the most dynamic category over the forecast period, with significant innovation expected by players. It also has a relatively low penetration in Romania, providing scope for future growth.
Continuous expansion in the e-commerce channel
Electronics and appliances specialists will remain Romanians’ favourite shopping destination for food preparation appliances, due to extensive product portfolio and numerous discounts. However, e-commerce will continue to grow in importance due to the more intense activity of omnichannel players.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Romania - Category analysis
KEY DATA FINDINGS
Discounting plays an important role in food preparation appliances
Romanians seek appliances as part of modern lifestyles
Brands use retail experiences to engage with customers
Steady growth expected over the forecast period
Food processors have the most optimistic prospects
Continuous expansion in the e-commerce channel
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!