PROSPECTS AND OPPORTUNITIES
Limited volume growth prospects ahead
As in small cooking appliances, the already high penetration of food preparation appliances limits the scope for future volume growth. Consumers will continue to search for multifunctional appliances, whilst limited space in the kitchens are expected to hamper the performance of food preparation appliances.
Consumer desire for good deals will drive down prices
With consumers expected to remain highly sensitive to price across the forecast period, particularly in categories that are not seen as essential, food preparation appliances will see a weak volume performance. Manufacturers and retailers are expected to fight for consumers’ attention through promotional activity and competitive prices within food preparation appliances.
Retail e-commerce is expected to gain volume share
The search for cheaper prices is set to drive sales in the e-commerce channel over the forecast period, with Amazon playing an increasingly relevant role. Retail e-commerce is set to gain ground due to the wider product offering and the growing acceptance of using this channel for smaller appliances, which are considered less risky when compared to major appliances.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Portugal - Category analysis
KEY DATA FINDINGS
Food preparation appliances enjoy solid growth
Promotional activity helps drive premiumisation
Mid-priced brands are struggling to compete
Limited volume growth prospects ahead
Consumer desire for good deals will drive down prices
Retail e-commerce is expected to gain volume share
Consumer Appliances in Portugal - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!