PROSPECTS AND OPPORTUNITIES
Smaller flat trend militates against the purchase of bulky food preparation appliances
While preferences in housing design are favourable to larger kitchen spaces and more countertop surface areas, there is a strong limitation due to the lack of space in urban environments. Moreover, the hikes in rents continue to force Greek consumers to opt for smaller flats/apartments.
Less bulky and less expensive products to gain ground
The downward trajectory in the demand for food processors and countertop mixers is expected to contribute to a small decline in the average retail unit price (constant 2024 prices) of food preparation appliances in the forecast period. With the bulk of new purchases set to be derived from smaller and cheaper products like handheld blenders, choppers and handheld mixers, downward pressure is predicted to be placed on average unit prices.
Time limitations to hinder demand
Hectic lifestyles leave urban consumers with less time for food preparation and cooking at home. The high demand for convenience and fast solutions is evidenced by the momentum of air fryers.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Greece - Category analysis
KEY DATA FINDINGS
Cautious consumer spending hits food preparation appliances
The demand for blenders benefits from the smoothies trend
Space limitations affect the use of countertop mixers and food processors
Smaller flat trend militates against the purchase of bulky food preparation appliances
Less bulky and less expensive products to gain ground
Time limitations to hinder demand
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Food Preparation Appliances research and analysis database.
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