Forecast growth for food preparation appliances is uncertain as rising taxes and prices in 2025 will again hit the category. Due to the Red Sea Crisis, importers are unlikely to be able to offer price promotions in order to induce growth as importing to Israel is likely to remain expensive until the crisis is resolved.
Very high housing prices and a lack of access to credit are also going to dampen sales over the forecast period, as, normally, people who buy a new house or apartment tend to splash out on new food appliances to go with their new kitchens or to celebrate having moved. As housing is likely to remain extremely expensive and thus inaccessible to the majority of Israelis, the poor performance of the housing market will also contribute to constraining growth in the food preparation appliances category over the forecast period.
Despite a gloomy forecast period, should the Israel-Hamas war come to an end and broader geopolitical issues resolve sooner than expected, then it is likely that consumer confidence could return to the market which in turn could improve sales to some extent. Should more brands enter the market on the back of the import reform law of 2022, which would bring with it more competition and in theory lower prices, this could help to stimulate the market towards the end of the forecast period.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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