COMPETITIVE LANDSCAPE
Tescom leads with a wide portfolio in food preparation appliances
Food preparation appliances is moderately concentrated in Japan, with a few leading players dominating the market. In 2025, Tescom Co Ltd held a 23% market share, followed by Panasonic Corp with 15%, and De'Longhi Japan Corp with 8%.
From vacuums to blenders: SharkNinja bets on localisation
SharkNinja, the company behind the Ninja brand, entered blenders in 2024 with its first Ninja-branded products in Japan. Prior to that, under the Shark brand, the company had rapidly gained market share in stick vacuum cleaners over the past few years, becoming one of the leading players in Japan.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Japan - Category analysis
KEY DATA FINDINGS
Blenders plays key role in overall growth
Ninja boosts sales with innovative blender launches
Soup makers emerge in blenders
Tiger joins the premium segment
The hidden challenges behind Japan’s blenders boom
Rising fruit prices could squeeze Japan’s smoothies trend
Blenders boom sparks hope for other kitchen tools
Tescom leads with a wide portfolio in food preparation appliances
From vacuums to blenders: SharkNinja bets on localisation
Physical stores will remain relevant
Retail e-commerce continues to grow in importance
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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