PROSPECTS AND OPPORTUNITIES
Gloomy outlook due to higher prices
Food preparation appliances face a gloomy outlook in the forecast period as consumers struggle to adapt to the higher cost of living and the high price of these products. The 30% hike in import tax over 2024 will continue to put upward pressure on prices.
Housing market to shape demand for small food preparation appliances
Improvements in the housing market over the forecast period is expected to have some positive benefits on small food preparation appliances, as Moroccans love to buy small items to decorate their new kitchens and homes with. Whilst an uptick in housing sales would be beneficial to this category, demand will be limited to upper income groups.
Local manufacturers have opportunity to deliver affordable solutions
Local manufacturers have an opportunity to meet the strong demand for good quality and affordable food preparation appliances, thus circumventing import tax hikes. By bringing affordable products to market, there is an opportunity to bolster volume sales over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Higher import taxes send prices soaring
Few discounts available to entice cash-strapped consumers
Repairs gain traction to prevent buying new appliances
Gloomy outlook due to higher prices
Housing market to shape demand for small food preparation appliances
Local manufacturers have opportunity to deliver affordable solutions
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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