Food preparation appliances face a gloomy outlook in the forecast period as consumers struggle to adapt to the higher cost of living and the high price of these products. The 30% hike in import tax over 2024 will continue to put upward pressure on prices.
Improvements in the housing market over the forecast period is expected to have some positive benefits on small food preparation appliances, as Moroccans love to buy small items to decorate their new kitchens and homes with. Whilst an uptick in housing sales would be beneficial to this category, demand will be limited to upper income groups.
Local manufacturers have an opportunity to meet the strong demand for good quality and affordable food preparation appliances, thus circumventing import tax hikes. By bringing affordable products to market, there is an opportunity to bolster volume sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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