PROSPECTS AND OPPORTUNITIES
Food preparation appliances expected to maintain its declining trend
Food preparation appliances in China is set to maintain its declining trend in retail volume terms in the forecast period, although the rate of decline is expected to gradually slow. Blenders and other food preparation appliances are expected to continue to account for the highest sales, but all categories are projected to see falling sales.
Smart and small likely to be the future of food preparation appliances
Amidst the ongoing decline in demand for food preparation appliances, manufacturers are expected to focus on offering products to different consumer segments to cater to their diverse needs. First, younger generations are likely to be a key focus, as they look for convenience in their lives.
Share of volume sales via e-commerce expected to continue rising
The share of retail volume sales of food preparation appliances via e-commerce is set to maintain a steady upward trend in China in the forecast period, thanks to the further growth of interest-base e-commerce, such as Douyin and Xiaohongshu. On these platforms, food preparation appliances can leverage the algorithm and draw in consumers who might be interested in such products.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in China - Category analysis
KEY DATA FINDINGS
Food preparation appliances sees a drop in volume sales and unit price in 2024
Joyoung maintains its lead in food preparation appliances
Food preparation appliances sees increasing concentration
Food preparation appliances expected to maintain its declining trend
Smart and small likely to be the future of food preparation appliances
Share of volume sales via e-commerce expected to continue rising
Consumer Appliances in China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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