COMPETITIVE LANDSCAPE
Leading brands reinforce dominance through innovation
Food preparation appliances in China remained concentrated in 2025, with the top players maintaining their positions. Joyoung continued to lead with a retail volume share of 35% in 2025, followed by Midea with 16%.
Product innovation and distribution expansion likely to be key moving forward
There were no notable mergers or acquisitions in food preparation appliances in China in 2025, and also no significant new product launches that impacted the competitive landscape. The lack of major mergers and acquisitions or new product launches suggests that the competitive landscape is likely to remain stable in the short term, with the top brands maintaining their dominance.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in China - Category analysis
KEY DATA FINDINGS
Volumes dip post-subsidy, but smart features and e-commerce drive value growth
Phasing out of subsidy programme hampers volume performance
Largest category, blenders, sees decline in 2025, but mixers performs well
Technological advancements drive market trends
Smart and compact designs expected to drive sales
Blenders anticipated to continue to account for the highest sales despite decline
Technological advancements and design to shape the future, but price will remain crucial
Design will be important as well as performance
Leading brands reinforce dominance through innovation
Product innovation and distribution expansion likely to be key moving forward
Retail e-commerce drives sales of food preparation appliances with competitive pricing
Midea and Joyoung lead online sales with omnichannel strategies
Smart features redefine the functionality of food preparation appliances
Compact blender launched to meet the needs of an increasingly segmented market
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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