Food preparation appliances in China is set to maintain its declining trend in retail volume terms in the forecast period, although the rate of decline is expected to gradually slow. Blenders and other food preparation appliances are expected to continue to account for the highest sales, but all categories are projected to see falling sales.
Amidst the ongoing decline in demand for food preparation appliances, manufacturers are expected to focus on offering products to different consumer segments to cater to their diverse needs. First, younger generations are likely to be a key focus, as they look for convenience in their lives.
The share of retail volume sales of food preparation appliances via e-commerce is set to maintain a steady upward trend in China in the forecast period, thanks to the further growth of interest-base e-commerce, such as Douyin and Xiaohongshu. On these platforms, food preparation appliances can leverage the algorithm and draw in consumers who might be interested in such products.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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